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how to use it . On top of that , we established distributor channels for products that have less complexity and are more standardised .”

With its sales channels divided into channel partner and its own sales force . Rohde & Schwarz is able to serve its more than 93,000 different articles , with 17,000 new articles every year , to more than 40,000 customers , with a rise of up to 10 percent year on year

Having the ability to provide a range of sectors with so many services has ensured that Rohde & Schwarz is perfectly positioned to offer after-sales services across its entire range . Alongside more traditional offerings such as warranty extension , online service management and order tracking , the company can also offer more customised solutions . These include service request handling , service level agreements and obsolescence management .

Besides this , the company ’ s logistics requirements have changed dramatically since 2010 . Rohde & Schwarz has experienced a reduction in delivery times and product lifecycle by 40 percent , a 100 percent increase in make-toorder , and a 60 percent increase in the number of assembled materials . Based on the KANO

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