SupplyChain Magazine April 2016 | Page 76
TATA GLOBAL BEVERAGES
Simon King , CPO of Tata Global Beverages – the global drinks division of Tata Group – describes the company ’ s procurement and logistics overhaul , and the brand explosion
76 April 2016
SupplyChain Magazine April 2016 | Page 75
SupplyChain Magazine April 2016 | Page 77
Joomag
is a leading digital publishing and content experience platform that helps businesses
create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs,
digital brochures, sales proposals, and marketing reports. Powered by AI and content automation,
Joomag
enables marketers, publishers, and non-creatives to produce professional, interactive
content at scale.
The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with
individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and
enabling re-engagement through targeted campaigns and personalized content recommendations,
Joomag
helps businesses increase reader engagement and drive higher conversion rates.