EUROPE a management tool , and much of the Tata Group is owned by charitable trusts , so we need to maintain that ethical focus with these new IT processes .”
Tata ’ s strong sense of ethics extends throughout its operations , with a code of conduct that suppliers and 3,000-strong employee base alike are expected to adhere to , ensuring only the best and most dedicated team : “ In India particularly Tata is a hugely powerful brand , and people are delighted and proud to work within the group ,” says King . “ They understand the ethical element and what it stands for . It ’ s a huge part of what impresses people about the business , and it ’ s one of the reasons I joined , as well as the charitable element , the great work Tata does , and the strength of the brand .
“ There isn ’ t the same level of awareness globally as there is in India , and I ’ m doing my small part to raise that awareness because I think it ’ s a genuinely impressive organisation with lots of fantastic ideals . Lots of businesses talk about values but it ’ s not always as embedded as it is for us . Tata Group lives up to its values .”
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