SupplyChain Magazine April 2016 | Page 90

DIAGEO GUINNESS CAMEROON

Diageo Guinness Cameroon , subsidiary of the world ’ s leading premium drinks company Diageo , details the company ’ s dedication to its country , employees , customers , and the environment

1967

The year that Guinness Cameroun SA ( GCSA ) was founded

The Diageo Guinness Cameroon we know today began when merchants started taking bottles of Guinness from Europe to Africa on their ships . The Cameroonians fell in love with the product , and Guinness Ltd – based in London – began officially exporting . This led to Guinness Cameroun SA ( GCSA ) being created in 1967 , with the first depot opening in Limbe . Two years later a brewery was built in Douala , and by 1970 , production was firmly underway . Guinness merged with IDV in 1997 , becoming a subsidiary of Diageo Plc . The company is now the worldwide leader of premium beverages , with a range that includes huge brands in the world of wines , beers , and spirits , 29 of which rank as among the top 100 spirits globally .

As well as Guinness , Diageo distributes various Smirnoff-brand mixed drinks and vodkas , several Johnnie Walker whiskeys , Baileys , Gordon ’ s , Gilbey ’ s , and many others . Cameroon is now the fifth
90 April 2016