TECHNOLOGY

of time before Freightos took off .

“ These are big big freight companies with massive history and legacy , so getting them to trust a start-up with their precious data was a challenge ,” Schreiber says . “ We also had to convince them to trust the cloud as a means of storing this data , but they have made this leap of faith and it has become easier now because these big players have been talking about their success . People are coming to us now , it is starting to become the norm to automate pricing with Freightos .”

Evidence of this need stretch no further than by simply looking at the figures . In the four months after launching fully in July 2016 , Freightos grew tenfold , and the company now has offices in six locations spread from east to west across the world .

Operating on a similar revenue model to the likes of insurance comparison sites , freight forwarding companies have been taking full advantage of what is a low-cost , lowrisk way of boosting their own sales . But there is a second revenue model that is also serving Freightos and its clients well , which involves shipping

companies using the software and database to formulate their own pricing strategy . Freightos earns a subscription for granting access to the Software-as-a-Service solution .

Though clients in the freight industry have doubtless been excited by the new opportunities presented , Schreiber notes a small degree of nervousness , perhaps natural with any transformational change in the way pricing is generated .

“ There has been a touch of nervousness about it , as there is no doubt much greater transparency in the pricing ,” Schreiber explains .

24 April 2017