SUPPLY CHAIN
“ It is about looking for the best interests of the franchisees and is in a position to objectively evaluate how can we get the best out of suppliers ”
aligns itself with Subway ’ s aggressive target with regards to growth within the Middle East . Currently , IPC ( MEA ) stands at around half a dozen members of staff , but Ramzi expects that IPC ( MEA ) headcount will continue to grow over the next three to five years .
“ IPC is an innovative business model and there is ample room for growth in the Middle East ,” he says .
“ Beyond the headcount , I see us really beginning to have better expertise and becoming a very robust organisation in every area , whether that ’ s procurement , supply chain , business intelligence or even HR and Finance .”
The UAE represents what Ramzi describes as a showcase market , with IPC ( MEA ) looking to better develop its capacities and provide services beyond procurement and supply chain ; and where technology will play a major role in this future growth development .
“ This ties very well with how Subway is looking at technology in terms of improving customer experience as its the name of the game now with millennials looking for more digitally enabled experiences ,” he says
But when all is said and done , the ultimate mission we live by will continue to be that “ Subway franchisees are profitable and competitive today and into the future .”
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