MIDDLE EAST gives it a competitive edge .
“ You can see that the relationship between Qatar Airways and its own clientele is quite focused and attentive ,” Benkoussa explains . “ That ’ s the reason why we like to be innovative in order to gain our customers ’ attention and make sure that Qatar Airways always exceeds their expectations .”
Guaranteeing that it is meeting these high standards , Qatar Airways takes on internal and external audits to ensure there is no degradation of service and also consistently collects feedback from its customers .
By evolving and adapting , the Qatari airline has side-stepped the series of hurdles in its path and cemented itself as a major player in the fiercely competitive airline sector .
The latest chapter in Qatar Airways history is one which has been defined by the national blockade , but looking ahead to 2018 , Benkoussa is optimistic about the company ’ s prosperous , dynamic future .
“ It would be very difficult for me to even consider working for another airline after working for Qatar Airways ,” says Benkoussa . “ The demands and the expectations at the company are so high that I think it would be unsatisfying to work for another entity .
“ Qatar Airways will always have a prosperous future because this company truly understands the needs of the client ,” he adds . “ We evolve because we want to attract a wide demographic of customers – whether it ’ s economy , business or first-class travellers . No matter their profile , they are most welcome on the Qatar Airways to experience our five-star product . We ’ re successful because the clients evolve , the clients demand more and Qatar Airways always listens .”
Against the backdrop of the blockade , the state of Qatar has proved that business is open as ever . The national airline has handled the situation with grit , innovation and dignity , and although the challenges are far from over , it seems that Qatar Airways is in it for the long haul .
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