SupplyChain Magazine April 2018 | Page 130

Vice President of Procurement at Tambour

Arkadi Rosenberg speaks about the company ’ s bid to innovate amongst global competition while retaining a proud Israeli heritage

The growth in competition and emergence of new technologies has led to the disruption of traditional industries on a global scale . It has become imperative for businesses to increasingly innovate and deliver exceptional customer experiences , whilst delivering further value within its products and services at every stage .

One such industry is the humble paints and coatings market . With new competition entering the market each year , the industry is witnessing accelerated growth . It has been predicted that figures are set to rise from $ 150.64bn in 2017 ,
130 April 2018