TAMBOUR
to $ 209.36bn by 2022 .
Israeli based Tambour remains a leader in the industry . Commanding a global presence , it aims to have a significant influence in the markets which it serves , with a predominant focus on delivering exceptional services to its customers worldwide .
“ Tambour is a veteran and very traditional brand in Israel . It is so wellknown , that every single person that you will meet , if you say the word paint , they will immediately associate it with Tambour . Our greatest priority is maintaining the strength of our brand , which is terrifically strong ,” explains Arkadi Rosenberg , Vice President of Procurement at Tambour .
“ In a consumer survey , more than 97 % of people replied that it ’ s Tambour which comes to mind when they think about paint ,” he says . “ Our brand and products are preferred by most of the professionals in Israel , as well as consumers in the home .”
Competitive edge
Despite its strong reputation , the company has not rested on its laurels .
The paints and coating market is predicted to rise from $ 150.64bn in 2017 , to $ 209.36bn by 2022
Aware that the demand for paints is continually rising , and with new competitors regularly entering the market , Tambour has worked to guarantee increased value across its products and services to cater to ever-changing customer demand .
“ We need to maintain our position and feed the customer need to be stronger , innovative , better , greener ,” reflects Rosenberg .
“. Most of our paints are waterbased and not the solvent-based paint from the past . We are always trying to be green and substitute raw materials
132 April 2018