P R OCUR EMENT INSIGHTS
AMAZON FOUNDER JEFF BEZOS once said : “ If you do build a great experience , customers tell each other about that . Word of mouth is very powerful .” And when it comes to ecommerce , ensuring positive customer experiences is one of the absolute fundamentals if you wish to build a successful business .
The continual growth in ecommerce that has been witnessed was not entirely unanticipated and a number of the big logistics companies have made it an integral part of their strategic focus . Charles Brewer , CEO of DHL eCommerce , makes no bones about the importance of strategising effectively , saying that it ’ s essentially “ where you win and lose customers ” as a company in the market . Brewer , who has held his position for approaching two years now , is adamant that ecommerce fulfilment is something which is not spoken about enough .
The point was articulated in an article published exclusively on Supply Chain Digital ’ s website in January , where Brewer wrote : “ When we think of ecommerce we tend to think of booming sales , products zooming
24 April 2018