HENKEL
16
“ Introducing digital for digital ’ s sake doesn ’ t make any sense ”
— Dirk Holbach , Corporate Senior Vice President , CSCO of Laundry and Home Care , Managing Director , Henkel for Laundry and Home Care , and in 2018 the business unit accounted for € 6.4mn sales . Within Holbach ’ s business unit , Henkel has six regional hubs , as well as 33 factories and 47 warehouses under his remit . Despite being founded in 1876 , the DAX company is still majority owned by the Henkel family , and Holbach believes this really sets his organisation apart from its competitors . “ It provides us with a different strategy : the Henkel family has shown its continued commitment to the company , enabling us to operate with a long-term perspective . We have a strong company
APRIL 2020