As the inventors of the PDF and pioneers of other smart technologies , Adobe empowers businesses to meet the challenges of digital transformation . Like Vodafone Procurement Company ( VPC ). Adobe provides it with a wide range of solutions that provide detailed data and insight , asset management , personalisation and data management .

“ Vodafone Procurement Company is a critical part of our global partnership with Vodafone which has been in place for over 10 years ,” explains Geoff Pennells , Global Account Director at Adobe .

“ VPC is crucial to our ability to understand global demands for Adobe and we are in constant contact to ensure that we are responding to the needs of the business as they evolve over time .”

VPC and Adobe are always on the lookout for ways to improve their working relationship . Through continual and open collaboration , both parties provoke their respective broader businesses with challenges on how they can achieve things never before thought possible .

“ The mindset of never settling for second best , always challenging the status quo where it doesn ’ t make sense and continuing to evolve our capabilities and value we deliver to Vodafone with ever more flexible agreements – this is key to how we continue to drive innovation across all levels of our partnership with VPC ,” says Pennells .

Adobe prides itself on its ability to bring to market industry-leading products and services that can help its customers deliver exceptional experiences to their customers . VPC and Adobe work together to make sure they are sharing innovations and mapping those to better understand the requirements of Vodafone in their own transformation to becoming a digital-first business .

The COVID-19 pandemic highlighted the importance of digital solutions for businesses .

“ Overnight , we have transitioned to a global digital economy . The pandemic accelerated the need for digital transformation among businesses of all sizes ,” says Pennells .

“ As the world begins to reopen , digital businesses will be the winners and only companies that can understand their customers ’ preferences and personalise experiences will survive and thrive .”