SupplyChain Magazine April 2021 | Page 93

DATA AND ANALYSIS
solution possible to your customers but also various different options to allow an element of choice , in line with business requirements .”
Thaker offers his own customers as an example , revealing they save almost a third ( 27 % on average ) on the cost of their logistics operations “ because we analyse their data and store goods at closer-toend destinations .”
“ Data intelligence also allows you to improve your supply-chain management by locating your key consumers . This in turn can help you offer better service by consistently meeting demands and offering your services in key locations ; reducing the final mile costs ,” Thaker adds , explaining that margin generation can also be gleaned from secondary data , particularly amid a global crisis . “ Having access to customer satisfaction data is also essential as this allows you to see what improvements can be made to make your overall process more productive and streamlined to cater to your customer ’ s needs .”
As vaccination efforts continue and the world settles into a new mid-pandemic groove , Thaker says agility and agnosticism will be key to get ahead and prepare for the post-pandemic landscape .
“ Businesses need to be as agnostic and agile as possible to remain competitive as leaders within the industry ,” he says . “ Without having a stream-lined data driven supply-chain there is room for errors to be made . When faced by global events such as the COVID-19 pandemic , being innovative and efficient is key , and understanding the data and analytics to find out what is happening and identify what can be done ensures you are able to meet the changing needs and expectations of the customer .”
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