WEWORK
because I was too focused on finding the perfect solution , instead of understanding their goals and delivering on their needs .”
“ But I learned that if you have a great end-to-end category management process , all you need to look for is talented , like-minded , eager , and passionate people . With the run on talent right now , this is more important than ever .”
To this end , WeWork ’ s has a fivestep category-management toolset that allows Levitan to identify anybody with a desirable profile .
“ Simply filling out various templates , conducting market research , and putting that information into graphs , is a category strategy in itself ,” he says . “ This in turn organically develops expertise that wasn ’ t there before .”
But the fact remains that - although the pandemic has raised the stock of procurement in boardrooms - procurement and sourcing are not typical go-to college topics . “ There is no educational framework for it ,” says Levitan .
214 April 2022