LOGISTICS
Pop-up fulfilment : Ideal for peak holiday demand While micro-fulfilment is beyond the scope of some retailers , pop-up fulfilment is a more accessible approach . Many retailers are beginning to use temporary pop‐up fulfilment centres to increase throughput during high-volume holiday periods , such as Thanksgiving and Christmas . It ’ s a way to get products closer to customers faster , in specific areas and at a fraction of the cost and time required to set up permanent distribution centres .
“ Long delivery times are one of the top reasons for shopping cart abandonment ,” says Rebecca Steele , marketing manager with PFS , a US-based e-commerce fulfilment service for direct-to-consumer and B2B channels .
In her white paper , ‘ The Future is Popup ’, Steele adds : “ With an affordable , flexible , fully integrated distributed ordersupplychaindigital . com 69