RESPONSE MANAGEMENT
CASE STUDY INDESIT / HOTPOINT DISHWASHERS
The first week of July saw the recall of 330,000 potentially faulty dishwashers of the Indesit and Hotpoint brands , made between January 2008 and July 2010 . The company identified a ‘ low risk that a component fitted to a limited number of dishwashers ’ may cause overheating and in rare cases a potential fire hazard .
one thing to have regulations in place but it ’ s another thing enforcing it ” said Henareh .
One reason is the more stringent regulations and the impact of social media . Companies realise the importance of proactiveness with their customers and understand those customers will be more sympathetic if a recall is handled effectively and swiftly . We are set to see these trends evolve over the coming years .
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