LATIN AMERICA “ At the end of 2012 , we created the ‘ 100 % Ours ’ programme , a unique initiative in the country with the purpose of empowering SME suppliers throughout the country and the development of the regions ”
— Melania Chaverri , Head of procurement sees its suppliers as strategic partners with whom it develops a clear joint strategy of specifications , establishing the standards that ensure the quality of the final product .
This is why Chaverri works closely with local producers in Chile . In this line , the company ’ s commitment to small and medium – sized local entrepreneurs is developed . “ At the end of 2012 , we created the ‘ 100 % Ours ’ programme , a unique initiative in the country with the purpose of empowering SME suppliers throughout the country and the development of the regions ,” she says . “ Through this programme , we seek to encourage our customers the preference for regional products , highlighting them in our gondolas and privileging , in this way , small local businesses . It also allows us to offer our customers fresher and characteristic products from the area , thus generating shared value among local suppliers , our customers and Unimarc .”
TECHNOLOGY , THE SUPPLY CHAIN AND THE CONSUMERS Process automation is guaranteeing faster and more effective purchases for consumers , with better services . The supermarkets adapt to their customers so that the purchase transactions are made in the best
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