CLICK TO WATCH : DOLE – GROWING PINEAPPLES 135 more centralised , centre of excellence model . That ’ s ensuring the different Dole entities have a standardised approach , while still maintaining flexibility at the local level for all the operational and tactical buying .” Dole is also implementing a category management approach . “ Our category managers think strategically to develop new products and ways of buying using the external resources of suppliers and partners , developing our business for the future .”
Sustainability , too , has become a critical part of Dole ’ s strategy , from
both a moral and a business perspective . “ How do we make our procurement organisation fit for the future ? It ’ s clear the sustainability agenda looms large in the minds of our consumers . Focusing on sustainability will affect how much customers are willing to pay for our products compared to our competitors . To achieve that we ’ re going to need to build close links with new product
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