GRUPO BIMBO
With the aim to transform the baking industry and expand its global presence , Grupo Bimbo has transformed its service offerings , with sustainability at the centre
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B uilding a global presence across more than 30 countries is no easy feat , particularly for those occupying the competitive food and beverage industry . Evolving consumer demands , changing government regulations and the emergence of new technologies are disrupting traditional business models , where the need to become increasingly sustainable has impacted the way in which consumers interact and engage with brands .
Undergoing exponential growth in recent years , reaching US $ 15bn in sales , food and beverage giant Grupo Bimbo ’ s fresh , appetizing products continue to reach millions of retail outlets . An icon across the United States and Mexico with more than 100 brands under its umbrella , such as Bimbo , Marinela , Arnold and Oroweat , it houses one of the largest direct distribution networks in the world , as
AUGUST 2019