GRUPO BIMBO
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“ We strive to provide the right level of service , at the lowest cost , without jeopardizing safety , environmental aspects and quality ”
— Jordi Rodriguez Pauli , South America Logistics Regional Director , Grupo Bimbo well as one of the largest fleets in the Americas . Producing more than 13,000 products for its growing customer base , such high demand has placed considerable challenges across its supply chain , where speed , execution and exceptional planning have become increasingly vital .
With sustainability firmly at its core , Grupo Bimbo has sought to ensure high quality products , focusing on a number of key areas as it undergoes a significant transformation . From ethics and compliance , corporate citizenship and responsibility , to governance , leadership and innovation , the business has worked hard to remain the number one choice for consumers worldwide . Recently recognized as one of the World ’ s Most Ethical Companies by the Ethisphere Institute , South America Logistics Regional Director , Jordi Rodriguez Pauli has accelerated Grupo Bimbo ’ s growth in LatAm , where he has sought to enhance its supply chain logistics capabilities and raise the bar to drive the chain ’ s professionalization .
“ I am leading the transformation of our logistics operations in regards to greater visibility , standardization and
AUGUST 2019