LOGISTICS
focused on data and automation , as well as deploying robotics solutions alongside its employees . ‘ Whether that ’ s automated pallet systems or pick-and-pack robots ’, Phil explains , ‘ we ’ ve coupled technology and data to manage demand , meet customer expectations , and smooth out labour requirements ’.
Fundamentally , e-commerce is driving demand for additional labour and space . ‘ This presents a unique opportunity for 3PL ’, Philippe says . ‘ New entrants in retail platforms , though currently small , will look to disrupt the giant retail players . They ’ ll be closer to their customers in the city . And they ’ ll try to unify and digitalise SME brick-and-mortar retailers ’.
How are shifting customer expectations — such as the next-day “ Amazon Effect ”— impacting 3PL ? ‘ We see 3PLs expanding their networks to be closer to consumers and integrating fulfilment with last-mile delivery ’, says Philippe . ‘ They have to expand their reverse logistics , including investments in warehouse space ’. He suggests that data analytics can enhance visibility and help 3PL companies address inefficiencies . ‘ With the right technology ’, he says , ‘ businesses can access accurate , connected data and derive actionable insights ’.
Predictive and prescriptive analytics , when coupled with artificial intelligence and machine learning , can help companies understand when , why , and how supply chain disruptions occur . ‘ This way ’, Philippe adds , ‘ they can prepare for them — or better yet , sidestep them completely ’.
In addition , customers now expect companies to follow through on their social commitments ...
“Sustainability provides us an opportunity to collaborate with our customers ”
PHIL ROE CHIEF CUSTOMER OFFICER & STRATEGY DIRECTOR , DHL SUPPLY CHAIN
Can 3PLs help organisations deliver on their ESG objectives , such as reducing carbon emissions ? Absolutely . Through UPS ’ s Eco- Responsible Packaging Programme , for instance , the company evaluates its clients ’ packaging processes to determine the best way to protect their products and the planet . In addition , the corporation works with carriers on creative , loweremissions solutions . ‘ By 2025 , we plan to source 40 % of all ground fuel from sources other than conventional gasoline and diesel ’, Philippe explains . ‘ That ’ s
72 August 2021