Mac Sullivan , Head of Tech and Digital Promotion of NNR Global Logistics ( USA ), on the outmoded state of the logistics industry and NNR ’ s advancement
NNR GLOBAL LOGISTICS
Mac Sullivan , Head of Tech and Digital Promotion of NNR Global Logistics ( USA ), on the outmoded state of the logistics industry and NNR ’ s advancement
When we think about logistics , when we picture the oceans being crisscrossed by thousands of gargantuan cargo ships with their huge multicoloured containers stacked sky-high ; when we picture the multitudes of blimp-like cargo planes that saturate the stratospheres with their freight-in-tonnage ; the land , the sea , the skies – we doubtless take it to be the very paradigm of efficient processes . It must be , surely ?
With the entire business world – indeed , the entire human world – depending on its arterial and vascular traffic (‘ vessels ’ being named so for a reason ), it must be the case that until now efficiency has been at the very pulse and feedback of this entire system .
Admittedly , then , it was a surprise to discover that this has categorically not been the case for central aspects of logistics or the supply chain as a whole , both in the past and in most cases , even the present .
Mac Sullivan , Head of Technology and Digital Promotion at NNR Global Logistics ( USA ), is the man who supplied this rude awakening . “ I have cargo that I need to send from Dallas to London . In order to figure out all the different ways that I can get it there , all the relevant contracts as well as all the potentially different routes have to be centralised to a specific location . What we ' ve found is that logistics as a whole , has
78 August 2022