NNR GLOBAL LOGISTICS
Title of the video
“ WHAT WE ' VE FOUND IS THAT LOGISTICS AS A WHOLE HAS BEEN WAY , WAY BEHIND IN ITS MODUS OPERANDI ”
MAC SULLIVAN HEAD OF TECH AND DIGITAL PROMOTION , NNR GLOBAL LOGISTICS
been way , way behind in its modus operandi . A great number of logistics companies have , up until now , been working with paperbased ( literally ‘ written-down ’) information . This goes all the way through from the tracking of orders to the recording of sales receipts and information ,” he says .
This must be a mistake of some kind – we have our eyes on Mars ; we are at the forefront of quantum computation and have systems in AI and big data that are so sophisticated that , schematically at least , they know more about us than we do about ourselves . “ Way , way behind .”
“ If data isn ' t entered into a digital system , you simply don ' t have ‘ visibility ,’ which means that you don ' t have all the pieces to the logistical puzzle ,” he says . This sounds like a crash-course in how not to run the global supply chain .
The ability to digitise elements of the supply chain and more specifically , the logistics chain , helps provide greater visibility to potential
80 August 2022