NNR GLOBAL LOGISTICS
“ IF DATA ISN ' T ENTERED INTO A DIGITAL SYSTEM , YOU SIMPLY DON ' T HAVE ‘ VISIBILITY ’, WHICH MEANS THAT YOU DON ' T HAVE ALL THE PIECES TO THE LOGISTICAL PUZZLE ”
MAC SULLIVAN HEAD OF TECH AND DIGITAL PROMOTION , NNR GLOBAL LOGISTICS
labouring under the misconception that , until now , AI has been doing its god-like work of solving all such humanly insurmountable problems in an algorithmic whizz , so that we can rest easy that our supplies will be efficiently delivered and that no complications will arise . But Sullivan says , “ the truth is that independently , AI still hasn ' t been able to solve the problems that we actually have ”.
So , the schema goes : AI needs human intervention , and humans need to digitise their data in order that AI can then provide our goods through the supply chain and help us to breathe easy .
But then , in a much-needed cause for exhale , he provides respite to this unacceptable state of affairs : “ This is however , finally starting to change ,” he says . “ The technology and the availability of data that allows us to present the problems to AI - so that it can begin to solve those problems - is now at our fingertips . It ’ s a really exciting time in the logistics industry , because through the digitisation of data , we are starting to make solutions more readily available . But it will then be – contrary to popular opinion – about the further narrowing-down of those AI solutions through a human agent , enabling us to start assigning the technology to then solve the important issues .” supplychaindigital . com 83