NNR GLOBAL LOGISTICS
NNR ’ s digitisation in the logistics industry On the conceptual issue of digitalisation in the logistics industry , Sullivan says : “ I wrote a book on the subject that was subtitled : Demystifying Impacts of the Fourth Industrial Revolution , where we brought together a group of 27 authors from around the world , from different segments of the logistics industry , and gave them this broad theme , ranging from blockchain to 3D printing to digital platforms
“ WE ' RE GOING TO BE QUICKLY EXPANDING OUR OFFERING THROUGH NNR CONNECT AND ROLLING THAT OUT TO OUR OFFICE AND GLOBAL CUSTOMERS ”
MAC SULLIVAN HEAD OF TECH AND DIGITAL PROMOTION , NNR GLOBAL LOGISTICS and rate management . We tried to drive home the idea of a pragmatic framework , so it ’ s neither your consultant ' s version , nor is it your academic version of digital transformation . It is a kind of ‘ where top-down meets bottom-up ’ approach – that is , right in the middle . It is about looking at big problems , while also solving them for the desk-level users .’
When asked what Digital Transformation means for NNR Global , Sullivan answers with a single word : tracking . He then unfolds this idea : “ If you go on Amazon , you can order a $ 2 mug . It will show up at your door , either two hours or two days later , but with turn-byturn instructions and information on where it is along the way . ‘ It ' s left the warehouse ’; ‘ it ' s nearing your location ’; ‘ it ' s been delivered ’. That visibility has not been found in the business logistics industry , even though the cargo could be worth upwards of $ 2 million . So , tracking and shipment visibility is now a big push , and that is where a lot of people are spending their money , because that ’ s where the demand is – and that ’ s why we developed NNR Connect .” supplychaindigital . com 87