AUSTRALIA export destination by volume accounting for 32 percent of all litres exported . Interestingly , while China only represents 12 percent of litres exported , it has just become their number one market by value and continues to grow . The UK market is heavily influenced by the major supermarket chains such as Tesco , Sainsbury ’ s , Marks & Spencer , and Waitrose , with more than three quarters of this wine shipped in bulk and then bottled in the UK . Bulk wine travels across the globe by sea in 24,000-litre flexitanks fitted inside standard 20 foot shipping containers .
“ Shipping wine overseas in bulk can offer advantages compared to finished bottled product both financially and environmentally while preserving the quality of the wine . Indeed the quality of wine arriving overseas in flexitanks is no different to that bottled in Australia , due to the wine being less affected by temperature shifts experienced when crossing the equator en route to the Northern Hemisphere ,” says Michael Frogbrook , Managing Director for JF Hillebrand Australia .
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