SupplyChain Magazine December 2016 | Page 8

PROFILE
Logistics expertise With backgrounds in logistics , Benoit and Chemla used their knowledge and experience to come up with the idea for Stuart . Saenz explains : “ They had set up a successful food delivery business and realised there was a market for urgent and precise deliveries outside of the food market . The economics of a business just doing food delivery are really difficult , because you have two huge peaks around lunch and dinner , so paying drivers fair wages in the hours when they ’ re not busy is challenging .” So by working with lots of clients across different verticals , Stuart has been able to avoid the peaks and troughs of food delivery businesses . Saenz adds :
“ By smoothing out the demand curve , this means you can have an attractive and really efficient business .”
Although Stuart wants to avoid the surges in demand of a food delivery business , it is working with food companies . It ’ s all about variety , after all , while remaining focused on being a B2B urban logistics expert . Stuart is working with giants such as Carrefour in France and Burger King in the UK , and it has many small , independent retailers also on its books . Other partners include Daylesford , Kiko Cosmetics and Zalando . A customer will shop online as normal , and when they get to the checkout , they will get more options when it comes to delivery . Saenz says : “ The retailer

“ The economics of a business just doing food delivery are really difficult , because you have two huge peaks around lunch and dinner ” – David Saenz

8 December 2016