that allows Sendle to undercut Australia Post , the market monopoliser , by as much as 40 %.
“ In Australia we have a monopoly provider in Australia Post , and they own a huge slice of the small business market . We are introducing competition - competition which is much-needed ”
JAMES CHIN MOODY Co-founder and CEO , Sendle
From satellites to Sendle So how did electrical engineer Moody move from satellite development at Australia ’ s national research agency ( CSIRO ) to starting his own delivery firm ?
“ I wanted to get back to building something , and when we first started we were not actually Sendle ,” he explains . “ We were a giving marketplace , where people could give things they no longer wanted to each other for free , only paying for delivery . It sort of flipped the Amazon model on its head , and it took off very quickly .”
In fulfilling these initial delivery requirements , Moody quickly discovered the difficulty in delivering single packages door-to-door en masse .
“ What we realised was that there are big logistics networks in Australia that we could leverage , particularly in cases when trucks would be returning from a destination empty or with spare capacity ,” he continues . “ We approached these companies and offered to fill their trucks , allowing
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