Urban Revivo is a fast fashion company and it was built 11 years ago . The founder of Urban Revivo visited Zara in Japan and then he came up with this idea in China – we didn ’ t have a fast fashion company ,” reveals Ethan Zhong , Vice President of Supply Chain . “ Urban Revivo is a successful company ; it ’ s grown very fast . It has grown by 50 % every year , and now it has around 200 stores in China , and our sales revenue is close to RMB3bn [ US $ 452mn ].”

Brands such as H & M and Zara were said to be among the very first fast fashion retailers . When the latter opened its first US store in 1990 – having first launched in Spain in the 1970s – it announced that it would only take 15 days for a garment to go from concept to completion . As Urban Revivo expands internationally – first to Singapore , with the UK in the pipeline for 2018 – there is increased pressure on the company ’ s supply chain to achieve such short turnaround times .

“ Actually , it ’ s a super big challenge for the whole supply chain because we launch more than 20,000 kinds of new products every year . We have a huge timetable and a superfast supply chain . To compare with a traditional fashion company , we launch new products every week . So , our suppliers , we require them to supply those products to us , within around 15 days to 30 days ,”

116 December 2017