A bold future
MIDDLE EAST
Itani . “ This played a major role in the success of the transformation . If we didn ’ t have the leadership , attention , and support we would not have been able to achieve this transformation .”
A bold future
Having celebrated a major milestone last year , AUB as a whole is already focusing on the future . “ This year , AUB launched a campaign called the Boldly AUB Campaign . This campaign looks ahead to the next 150 years because last year we celebrated our 150-year anniversary and now we ’ re looking ahead , we ’ re planning for the next 150 years . We have a long list of plans , expansions , and investments ,” Itani notes . The five main components of the campaign are education and research , healthcare , innovation and entrepreneurship , community relevance , and sustainability . “ AUB looks forward to creating new micro-economies , contributing to the flourishing of SMEs in Lebanon and the region ,” she concludes .
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