SupplyChain Magazine December 2017 | Page 14

“ In Australia we have a monopoly provider in Australia Post , and they own a huge slice of the small business market . We are introducing competition - competition which is much-needed ”

JAMES CHIN MOODY Co-founder and CEO , Sendle
footprint , which absolutely they should , but it can be a massive task in such large organisations ,” he says . “ We have found it is far easier to do it from the beginning .”
This sustainable ethos , etched into the fundamentals of the business , saw Sendle scoop yet another accolade , this time being certified as Australia ’ s first technology B Corporation . Similar to what Fair Trade accreditation means to food and drink organisations , B Corporations are recognised for using the power of business to make positive social and / or environmental impacts .
But does this responsible , sustainable growth have a ceiling ? Is there enough spare capacity within partner networks to facilitate Sendle assuming a major market share ? “ We don ’ t see any signs of stopping ,” Moody answers . “ In Australia we have a provider in Australia Post , and they own a huge slice of the small business market . We are introducing competition – competition which is muchneeded . There is a lot room for us to
14 December 2017