Case study : Talent management as a driver of competitive advantage
A leading beverage manufacturer needs to attract top talent and offer those individuals exceptional opportunities to succeed and grow within and outside supply management .
Although supply management is not initially on the radar for most MBA candidates from the top tier schools , the company has found success in attracting these talented people by marketing its supply management brand and displaying the range of opportunities that its scale and championship competitor culture offers to prospective employees .
These include signature opportunities to negotiate hundred-million to billiondollar deals with suppliers . It also provides transformative opportunities to make
big changes happen , such as working with suppliers to help them greatly reduce costs while simultaneously introducing new products , and reducing environmental impacts . And it means giving the team entrepreneurial opportunities to be creative , especially in less-developed markets , where market structures , cultures , and political realities require new ideas and new business solutions .
A key approach to talent management is to focus resources on high-leverage activities and make those results visible and celebrated . Tactical activities are automated and centralized , and the resulting savings are reinvested in acquiring and developing higher-calibre talent to drive tomorrow ’ s strategies .
It invests heavily in people , with the focus as much on category expertise as it is on business knowledge and teamwork skills . Plus , the company moves talent fast , recognizing high achievers and giving them additional responsibilities and challenges . This helps keep the environment challenging and rewarding for talented team members .
The talent management strategy of this organization has given the company a unique advantage by bringing the best talent on board , providing opportunities and developing capabilities to deliver a wide range of value from the supply markets , and injecting that talent throughout the rest of the enterprise .
Source : AT Kearney ‘ Mobilising for Supply Chain Excellence ’