ASIA makes Vietnam so thrilling for Bolloré Logistics is its fastgrowing market on both the export and import side .
“ We are present in Hanoi , Danang and Ho Chi Minh City ; but the latter - formerly named Saigon - is the biggest city and also where our head office is located ,” Moeschlin explains . “ The challenge in this country is to take full advantage of the growth happening . Vietnam is experiencing over 6.5 % GDP growth right now , and looking at the still growing foreign investment , these growth levels are here to stay for several years to come . We ’ re benefitting from an increased demand in the footwear and clothing sector , which has been transferring a lot of orders from China , and the high tech and telecom sectors have seen major manufacturing investments , especially in the north of Vietnam where one of the biggest mobile phone factories in the world is located .
“ Also , we have a growing middle class here in Vietnam , increasingly wanting to source and buy international brands ,” he adds . “ Earlier entries like Zara and more recent entries like H & M are getting a lot of attraction here , due to Vietnamese women having an increasingly high rate of employment and therefore their own buying power . Luxury is also a great sector for us to develop as the market in Vietnam grows .
“ A challenge here is the development of new airport infrastructure ,” Moeschlin continues .
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