SupplyChain Magazine December 2020 | Page 19

actually tried – the example of Adidas where you can personalise your own shoes to order . However , the consumer then expects that order to be available immediately . They ’ ve taken the time to customise their order , to take advantage of personalised products and they want the order immediately . So now you see a link between manufacturing and fulfilment , and the agility that is required there in that link . The third area of focus is product excellence and intelligent products . So as consumers , we expect high quality , and this is putting pressure on creating shorter innovation cycles in design and manufacturing , and all of this , of course , has to be done and to drive the circular economy .”
With these trends in mind , when it comes to SAP ’ s capabilities to help organisations transition to Industry 4.0 ,
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“ With SAP Industry 4 . Now , we can help companies translate their vision into reality now ”

— Mike Wade , Head of Digital Supply Chain in South Europe , Middle East & Africa , SAP Digital Supply Chain ( DSC )
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