SupplyChain Magazine December 2020 | Page 53

The existence of easily accessible data isn ’ t new , but the way it ’ s used is changing . Despite AI being able to exist on a smaller scale without increasing volume , velocity or variety , new types of data have emerged during the past few years , and there has been a considerable rise in the speed of how data is created and changes . Now , Big Data ensures that collected information can be leveraged in actionable ways .
Introducing all the data from the supply chain , analysing it , identifying patterns and providing insight to every link of the supply chain is seen as vital steps forward .
Vijay Raja , Director , Industry & Solutions Marketing at Cloudera believes that everything at all stages of the logistics chain revolves around data . “ A critical capability required to enhance process performance is mastering the Big Data management

53 “ Logistics teams need to have a comprehensive picture of their data at every stage of its journey ”

— Vijay Raja , Director , Industry & Solutions Marketing , Cloudera supplychaindigital . com