JAAP BRUINING , SVP HEAD OF EUROPE , COYATE LOGISTICS
“ COVID-19 has further accelerated the digitalisation that ’ s been taking place within the supply chain and logistics industries for many years . Innovations in technology continue to advance capabilities in business planning , measurement , operations , and many other functions , which have been critical to optimizing processes during the global pandemic . Automation in the form of AI can provide mitigation , improve forecasting , increase delivery speed through route optimization , Streamline operations , and improve customer service . While every company is in a different stage of AI integration and digitalization , capabilities now can help them remain competitive in the future .
“ According to our “ Tech + Humanity ” study , conducted in partnership with Martec , shippers identified that advanced AI solutions , better freight market forecasting tools , new technology to streamline operations , and blockchain were at the top of their wish lists to further advance their supply chains . Despite the value placed on AI , the study also found that shippers did not think any single supply chain task should be managed by 100 % humans or 100 % technology , rather a blend of both . Human expertise is irreplaceable in creative , decision-making and strategic-thinking tasks , such as communicating with customers , synthesizing data into actionable insights and resolving shipment and delivery problems . If supply chain and logistics leaders do not have their finger on the pulse of the latest digital trends and new technologies , they may fall behind as the industry continues to evolve in this direction .”
55 supplychaindigital . com