Well , we can ’ t talk about AI and machine learning systems without talking about the data that they both thrive on . These systems learn from the data that they ’ re fed , and unfortunately , there ’ s a lot of dirty data out there . I don ’ t mean something dodgy that you find online ; I mean rogue data that is inaccurate , incomplete or inconsistent . Feeding sophisticated AI-enhanced systems dodgy datasets will always be a recipe for disaster . To maximise the potential of any ML system , companies have to ensure that their data is the very best available .

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