There will be no last-minute Christmas shopping in 2021 , as supply chains struggle to meet consumer demand .

Supermarkets and shops have warned customers that many items will be in limited stock this year , from iPhones and kids toys to wine , poultry and turkey - even Christmas trees .

A recent study from IBM showed that 27 % of consumers started their Christmas shopping in September , some even before .

87 % of consumers said they would ‘ shop for the holidays ’ in 2021 , an increase from 81 % last year - yet shopping budgets are 13 % lower than in 2019 . supplychaindigital . com 11