SupplyChain Magazine February 2015 | Page 20

PROCUREMENT
Subway ’ s success is partly thanks to EIPC
leading brands such as Sainsbury ’ s , Yum !, McDonald ’ s , Whitbread and Brakes . Most recently , two staff members who launched the Shell petrol loyalty scheme are now working to do the same for the Subway brand .
Future prosperity The success of the growing Subway brand is partly thanks to the more calculated procurement approach EIPC has undertaken to create a more co-ordinated supply chain ,

“ They took the chance in 1992 and now Dawn Farm Foods and Evron Foods supply a significant share of cooked meats and bakery to stores across Europe ”

20 February 2015