ASIA
Lean team Although they boast an intricate supply chain , Burger King India operates with an extremely lean team . By outsourcing everyday non-value-adding work to specialised logistic companies , Dey and his team focus on what matters - meaningful , value-adding , strategic work that truly makes a difference to both customers and employees alike .
“ Fundamentally , our organisation is based on three key pillars - hard work , hunger , and humility ,” says Grover . “ When we ’ re hiring talent , we hire those who actually believe in those core values . We provide them with enormous opportunities to demonstrate this in their day-to-day work life . They are culturally aligned , they ’ re getting tremendous job satisfaction because they could see the value they ’ re bringing to the table and making a meaningful contribution to the organisation ’ s growth .”
Huge potential As the brand has penetrated the Indian market , Burger King India has seen success after success - however , the burger chain isn ’ t complacent about the work that lies ahead . Working alongside its vendors , Burger King India has created a meticulous plan to invest in R & D , system processes , and people capability ; to create capacity ahead of time through new and improved technologies and to retain cost leadership . In doing so , it hopes to cement its position as the nation ’ s top fast-food chain .
“ This category has huge potential , and we have just scraped the surface ” observes Grover . “ Lifestyles in India are evolving rapidly , especially in metropolitan cities . Income levels are growing , Millennials and Gen-Z consumers are driving consumption and are much more open to Western experiences . There is a lot of opportunity to drive penetration , a lot of opportunity to drive frequency with our consumer cohort , and that ’ s why we are extremely bullish about the future .”
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