SupplyChain Magazine February 2018 | Page 59

EMBRACE MACHINE LEARNING

“ Companies that fail to adopt a smarter IoT by processing data automatically are likely to get swallowed up by the data monster that is surely to come ”

– Daniel Newman , founding partner of Futurum Research and CEO of Broadsuite Media Group
be focusses on for best results , and how could this enhance the backbone of your company , the supply chain ?
EMBRACE MACHINE LEARNING
With IoT set to exponentially increase the amount of available data as billions of devices activate and connect online , companies will need to turn to machine learning . Daniel Newman , founding partner of Futurum
Research and CEO of Broadsuite Media Group , warns it will be simply too much for humans to handle alone . Machine learning can eliminate data junk and “ keep data lakes clean and consistent ”, even when it comes to unstructured historical data , he says .
Newman also notes that the technology ’ s ability to recognise patterns can help users to better understand customers and their
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