Starbucks is an American-based coffeehouse chain and globally-recognised brand . According to Forbes , it brings in $ 21.67bn in sales , with a market cap of $ 84.6bn . Founded in Seattle in 1971 as a single coffeehouse , it now operates with 245,000 employees and 22,519 stores across the world . It places 370th on Forbes ’ “ World ’ s Biggest Public Companies ” and 10th on Gartner ’ s “ Top 25 Supply Chains 2017 ”. According to Industry Week , 99 % of the coffee Starbucks uses is ethically sourced . CNBC reports that Starbucks has not recently reached Wall Street estimates with regards to revenue as a result of decreased foot traffic and customers spending longer in-store . However , Starbucks has unveiled plans to open standalone Princi , an Italian bakery which will allow the company to access the lunch food market , for 2018 . Industry Week reports that the company has announced an intention to open up to 12,000 more stores in the near future .

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