SupplyChain Magazine February 2019 | Page 71

WING THREAT IS REAL
Learn How Link Works s and International Chamber of Commerce ( ICC ): “ The Economic Impacts of Counterfeiting and Piracy ,” June 2017 . , “ Protecting Brands in a Digital World .” Chikada , Akino . April 2016 . f Direct Selling Associations : 2017 Sales Report . Is A Billion Dollar Market And Here Are The Ways To Identify Them .” February 2017 . imarc .

NT THAT PROTECTS R BRAND from HP

s come to combat counterfeiting and product diversion — and Link , an affordable , is up to the task . Link from HP embeds products with an overt or covert digital fingerprint nage your products across their lifecycle . Protect your brand , track and trace products , consumers with one digitally-printed mark .

WING THREAT IS REAL

unterfeiting ch US $ 2.3 by 2022 . 1
1 in 4 US consumers have purchased counterfeit items online . 2
Product diversion is eroding the profit and brands of the Direct Sales ( MLM ) $ 182B industry . 3
Fake wine is prevalent and valued at roughly $ 3B annually . 4

NK ADVANTAGE
tect and track r products
Detect fraudulent activity with secure marks that validate authenticity .
Covertly detect product diversion via watermarking 5 and serialization .
Track products by identifying distribution patterns and anomalies .
egrate seamlessly d affordably
Assign metadata to products for visibility and compliance .
Associate unique IDs with sales orders in your ERP system .
Scan marks with industrial scanners or mobile apps .
gage customers h the same mark
Gain new customers instore with promotions on Link-connected packaging .
Keep customers with personalized content , targeted loyalty programs , and gamification .
Gain insight from customers ’ scanning interaction with your products .

Learn How Link Works s and International Chamber of Commerce ( ICC ): “ The Economic Impacts of Counterfeiting and Piracy ,” June 2017 . , “ Protecting Brands in a Digital World .” Chikada , Akino . April 2016 . f Direct Selling Associations : 2017 Sales Report . Is A Billion Dollar Market And Here Are The Ways To Identify Them .” February 2017 . imarc .