AN EVOLVING MARKETPLACE
Dave McCree is the President of the Book & Directory Group at LSC Communications and is responsible for Sales Leadership and strategic relationships within both platforms . Dave has been in the printing industry for close to 30 years with a rich background in leading the print sales and manufacturing divisions . Dave ’ s focus has been on expanding LSC ’ s innovative solutions and supply chain management services as well as supporting and promoting the evolving publishing industry .
USA
AN EVOLVING MARKETPLACE
Traditionally , most publishers have tended to outsource the printing of their books or educational materials but have kept marketing , distribution , warehousing , order fulfillment and customer relations in-house . Some , especially academic presses , even printed their own books . This mindset has been slow to change , but increasingly the household names in publishing are coming to appreciate the advantage of outsourcing more of their non-core work – and LSC is keen to seize this opportunity . “ We have moved from an old-style print manufacturer to what you might call ‘ Print Plus ’. We are to complement the manufacturing side .”
The traditional core business model of printers like LSC was to work with publishers to help them find ways to reduce costs . Printing was regarded as a production cost , to be pared down wherever possible on the principle of lean manufacturing . In those days , LSC won business through competitive pricing , dependable quality and above all service – now , McCree insists that the same attention to the client is being extended right through to the supply chain . Responsibility no longer ends with the finished product but goes right through marketing and sales , distribution and cash collection . “ We help publishers sell more books as well as driving the
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EXECUTIVE PROFILE
Dave McCree is the President of the Book & Directory Group at LSC Communications and is responsible for Sales Leadership and strategic relationships within both platforms . Dave has been in the printing industry for close to 30 years with a rich background in leading the print sales and manufacturing divisions . Dave ’ s focus has been on expanding LSC ’ s innovative solutions and supply chain management services as well as supporting and promoting the evolving publishing industry .
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