Noha Samara
as well as in its devices . “ We use automation in our dashboards , customer reporting , SKU planning , shipment planning and supply allocation planning ,” Samara elaborates .
MENA is a dynamic region for logistics , and Samara emphasises the importance of a standardised global framework strategy that leaves room for flexibility and agility for the specific requirements of each region . “ For example , automation varies across customers and distributors . Therefore , we need to be aware of the levels of flexibility and capability available . To combat this challenge we need to
Noha Samara
EXECUTIVE PROFILE
A seasoned supply chain professional with a well-rounded experience in supply chain transformation , category and initiatives planning , demand planning and customer logistics . Samara has a strong track record of leading and building up operations within both big MNC as well as rising unicorn startups . She spent most of her career at the FMCG Giant Procter and Gamble working on different categories ( Baby Care , Beauty Care and Luxury Cosmetics ) before moving into the consumer electronics industry with Microsoft followed by HMD Global . She has led several supply chain transformation projects throughout her diverse career , and possesses great team leadership skills with a high level of discipline , process improvement and standardisation . Samara has an electronics engineering background with an MBA from the American University in Cairo , and has three published cases on operations management and corporate strategy .
107
www . supplychaindigital . com