ucts and services . To that end , it can recommend a customer a restaurant that they are likely to enjoy based on previous purchase data .

It ’ s clear that new technology such as Big Data is transforming how companies operate . Digitalisation is everywhere in the supply chain industry and beyond , and thus it has become vital that the latest technology and processes are implemented into operations — or companies risk being left behind . Big Data is ultimately enabling smarter decisions and tracking the latest consumer trends to ensure firms don ’ t miss out . As the world continues to evolve , the reliance on Big Data and analytics will grow . It ’ s a tool that observes customer behaviour 24 / 7 and is an eye that is never closed . The era of digital transformation is here ; the future is digital .

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