both our customers and our suppliers . So we have started with our core product , coffee ; which is now 100 % Rainforest Alliance ( RFA ) certified . The RFA encourages farmers to grow crops and manage ranchlands in a way that looks after the land for the long-term and also supports farmers to improve their livelihoods and those of their families .
Supply chain strategy While it is great that we can ensure the provenance of our coffee we also offer complementary products , which involve a variety of ingredients and components , such as cakes and sandwiches and this can present more complex supply chains .
Our priority is that we remove any potential complexities , have a
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