BRIDGING THE GENERATION GAP to them as it provides them with maximum convenience . While these shoppers tend to purchase less often , they may buy higher value items , so valueadded options such as tracking services and insurance cover could well be appreciated .
Take ownership of the last mile experience For retailers in this competitive space , reputation is now more important than ever ; substandard customer service reflects poorly on their brand . You have only to look at last year ’ s late deliveries during Black Friday to see how customer relationships can be damaged by retailers breaking their promises . Whether the consumer is a digital native or a digital migrant , you need to fulfil your promises or risk losing out to the competition .
To deliver a positive customer
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