MIDDLE EAST

Loyalty lounge for business and first class guests

technology point of view but also the business model , we managed to set the division up to become a commercial provider for the group .”

But technology does not sit still , Albakri acknowledges , so the transformation within the IT division is ongoing . “ In our business we finish one cycle and then have to start another one ,” he laughs . “ Technology changes and trends change . And making ends meet in an airline is really very challenging so we can ’ t afford to have IT be a major cost contributor to the operating costs , so we continuously look for ways to improve our efficiency and improve our costs and deliver better products , and advanced products to enhance our guests experiences , improve our products and services , increase our revenues , optimize our operating costs

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