SUPPLY CHAIN
The beauty industry has grown exponentially . With cosmetics once worn solely by wealthy individuals or those on screen , the $ 445bn industry has seen established businesses overhaul their outdated corporate models amidst a diverse demographic landscape , intensifying competition , changing consumer tastes and the way beauty products are bought today . Established over a century ago , beauty product manufacturer Coty has been part of this revolution , and is witnessing the effects of digitisation on a global scale , with increased demands for products which are highly innovative and meet specific consumer demands at each market .
“ Digital is disrupting the beauty industry in a big way . Buying behavior has changed dramatically and consumers want new products faster than before ,” observes Arya Gupta , Coty ’ s Procurement Director of Global Chemicals & Innovation . With its worldwide manufacturing operations and R & D capabilities , the business is undergoing a significant transformational journey , guaranteeing exceptional and innovative product offerings in the Beauty space which are fully designed with consumers in mind .
“ We believe in the freedom of self-expression . It ’ s about being who you want to be . We want to empower this ,” explains Gupta .
http :// asia . businesschief . com 163